In an Ars Technica article on Why the video pros are moving away from Apple, Jacqui Cheng writes mostly about how video professionals aren’t happy with the changes Apple made in Final Cut Pro X. Even though the changes they’re most unhappy with are similar to Apple’s abandonment of the 3.5” floppy drive and legacy connection ports with the first iMac. Changes that upset some people at the time, but that the entire computing industry is better off for.
While investigating whether Apple’s pro video market was already shrinking prior to Final Cut Pro X’s release or whether it is solely in response to that release, Jacqui uncovered some resentment towards Apple’s hardware releases. Evidentially video pros look at the huge successes Apple is having with the iPhone and iPad and feel neglected. Some of them evidentially think that Apple is putting all of their energy into releasing consumer products and they’re suffering as a result. They cited how long in the tooth the Mac Pro is getting as evidence of Apple’s inattention.
With the current iteration of the Mac Pro about to turn 18 months old—and even at the time of that update, the previous version was nearly two years old—these users are becoming increasingly jaded about Apple’s commitment to the pro market. And because Apple’s Final Cut products only work on the Mac, the Mac Pro is a big part of the equation when it comes to production houses choosing which software to use.
They’re worried that 18 months between Mac Pro revisions mean that Apple is neglecting the pro market. They feel that Apple wouldn’t let that sort of thing happen to their prized iPhone or iPad. Except Apple has. The iPhone 4 was on the market for 16 months before being replaced by the iPhone 4S.
Maybe video professionals need to reset their expectations. Set aside feelings of not being important enough. Just concentrate on who provides the best video production software for you today and who will provide the best in the future. It might be Apple.