Apple has been getting pressure from various sources to reduce their environmental impact. As a result, it is something the company has been talking about more frequently lately. Years ago a noticeable improvement was in the size of their packaging. The iPod packaging went from a sizable cube to much slimmer, more form-fitting boxes. The same thing happened with Apple’s software boxes.

Well, they’ve stepped up their game with the latest line of MacBooks. They feel so good about their efforts that they’ve created a new advertisement about it and a web page documenting their improvements to go along with it.

They’ve worked to reduce harmful toxins that their older notebooks had. Moving to LED backlit displays not only helps improve the image quality on these new computers, but it also means that their new displays are now mercury and arsenic free.

The new manufacturing process they piloted with the MacBook Air and went full scale with the new MacBook and MacBook Pro allows them improve the recyclability of the computer. In addition to the aluminum monocoque, the new glass display is also highly recyclable.

The new LED backlit display and other changes earned the new Mac Book line ENERGY STAR certification. Their new MacBook can run on one quarter the power of a single lightbulb – with the right settings and conditions.

And, bringing this all the way around, Apple has reduced the MacBook packaging by 41%. Not only does this mean less material to either recycle or throw away, but it also means they can fit more computers in the planes and boats they use to transport them which results in fewer CO2 emissions per computer.